Monthly service
Lead Generation Campaign Management
Google Ads and Meta Ads campaigns built, launched and improved every month, so you get leads you can actually sell to.
The problem
You spend on ads, but cost per lead keeps rising and nobody can say what to change.
Who it’s for
- Home services and local businesses
- B2B companies that need quote requests
- Professional services that depend on forms, calls or meetings
- Agencies that need a campaign specialist
When it fits
Best when you’re starting from zero, or when existing campaigns have stalled and need steady attention.
What’s included
- Research on your business, audience and goals
- Acquisition strategy
- Google Ads and Meta Ads setup and launch
- Campaign structure, ad groups and audiences
- Conversions, UTMs and quality checks
- Ad and landing page coordination
- Monthly analysis of spend, CPC, CTR, CPL and conversion rate
- Budget, bid, audience and keyword optimization
- A/B tests and scaling opportunities
Not included
- Ad budget, paid directly to Google and Meta
- Website development or redesigns, quoted separately
How it works
Setup
Research, strategy, basic tracking and launch.
Optimize
Monthly improvements to budgets, bids, audiences and keywords.
Report
Results, conclusions and prioritized next actions.
Deliverables
- Account configured and campaigns live
- Recurring optimization
- Reports with conclusions and recommendations, not just metrics
- Lead quality tracking when sales data is available
Related result
+40% ROAS
A Google Ads script with a weather API adjusted spend based on wind gusts.
Questions
Do you work with existing campaigns?
Yes. I can take over a live account or start a new one from scratch.
How do you measure success?
By cost per lead and lead quality first, then by growth in qualified opportunities.
Is there a minimum commitment?
Scope and terms are agreed in the proposal after a discovery call.