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One-off project
One-off project
Website & Landing Page CRO Audit
I find out why visitors don’t become leads and tell you exactly what to change first.
The problem
Traffic arrives but the form isn’t filled in and the phone doesn’t ring.
Who it’s for
- Businesses paying for traffic to a landing page
- Sites with a form or call as the main goal
- Teams planning A/B tests who need to know where to start
When it fits
Best when ads perform but leads don’t, or before you invest in a redesign.
What’s included
- Heatmaps and recordings in Microsoft Clarity
- GA4 journeys and drop-off points
- Comparison by page, device and source
- Value proposition, headlines, CTAs and visual hierarchy
- Form length, friction and trust
- Match between ads and page, and mobile experience
Not included
- Web development and redesigns, quoted separately
- Running experiments, quoted separately
How it works
Collect
Behavior data from Clarity and GA4.
Diagnose
Friction points and weak messaging.
Prioritize
Hypotheses ranked by expected impact.
Plan
Tests and success metrics.
Deliverables
- CRO report with evidence
- Journey friction analysis
- Prioritized list of changes
- Experiment hypotheses and success metrics
Single landing page auditFull site analysisCRO + campaigns + trackingMonthly experiment follow-up
Related result
Clarity + GA4
Behavior and conversion data connected to show where visitors drop off.
Questions
Do you redesign the page?
No. I recommend changes. Design and development are quoted separately.
Do you run A/B tests?
I plan them. Running them is scoped separately.
Is Clarity compatible with privacy rules?
Yes, with the consent setup your region requires.