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One-off project
One-off project
Paid Media & Tracking Audit
A clear picture of where your ad spend leaks and whether your numbers are right. No retainer required.
The problem
You don’t trust your reports, or you suspect budget is wasted but can’t find where.
Who it’s for
- Businesses already running Google Ads or Meta Ads
- Teams unsure their conversions are tracked correctly
- Agencies that want a second opinion on an account
When it fits
Best before increasing budget, after a drop in results, or when reports from different tools disagree.
What’s included
- Google Ads and Meta Ads structure, budgets, bids and targeting
- Ads, keywords and the conversions used to optimize
- GA4, Google Tag Manager and Meta Pixel review
- Event and conversion validation
- Forms, thank-you pages, calls and UTMs
- Duplicate events, missing conversions and discrepancies
Not included
- Changes to your accounts during the audit
- Implementation of fixes, quoted separately
How it works
Access
You grant viewer access to accounts and tools.
Review
I audit campaigns and tracking in depth.
Report
Findings ranked by impact and urgency.
Present
A session to walk through the findings.
Deliverables
- Audit report: what works, what’s broken, what’s missing
- Priority matrix
- Step-by-step instructions with complexity estimates
- Presentation session, if included in scope
Google Ads and/or Meta Ads auditTracking and attribution auditCombined auditFix implementationFollow-up check
Related result
4 tools
GA4, GTM, Meta Pixel and Clarity analyzed together for a single view of conversions.
Questions
Do you make changes during an audit?
No. The audit is a diagnosis and action plan.
Can you implement the fixes?
Yes, if you want. It’s quoted separately and you’re never obliged.
What access do you need?
Viewer access to ad accounts, GA4 and Tag Manager.